first Beyond the Sale -
For Real Estate Agents
Buy Online Now Beyond the Sale -
For Real Estate Managers and Team Leaders
Buy Online Now
Your search results


We are excited to announce the publication of Beyond the Sale—For Real Estate Agents—How to Create a Great Business and a Life You Love: Discover the Secrets to Success, Including Seven Keys from Top-Producing Agents.

Praise for the Book

“You’d be hard pressed to find two better experts to guide you toward a successful career in real estate than Jerri and Ken. Beyond the Sale is a comprehensive guide that will tell you exactly what you need to do to not only build a solid, referral generated business, but to create a fulfilling and satisfying personal life, too. If you follow their lead and do the work in this book, there’s no end to what you can achieve!”

– Cheryl Richardson
NY Times bestselling author of Take Time for Your Life

About the Book

This is the book that you didn’t know you’ve been waiting for!

Beyond the Sale is a comprehensive guide that will tell you exactly what you need to do to not only build a solid, referral-generated business, but to create a fulfilling and satisfying personal life…” writes Cheryl Richardson, NY Times bestselling author of Take Time for Your Life.

Written by a master business/real estate coach and the accomplished manager of two top residential brokerage offices in Boston, Beyond the Sale—for Real Estate Agents—How to Create a Great Business and a Life You Love brings together practical strategies and long-time wisdom about goal creation with the latest research on topics such as time management, self-care, and accountability. These are key subjects for people who want to enjoy a fulfilling life, with accompanying business success.

The book engages the reader, step-by-step, in a self-reflective process that reveals values, strengths, interests and goals; it then shows one how to design a personalized action plan around these.

Included in the book are ways to

  • Find your purpose
  • Create a vision and a plan for your business and for your life
  • Creatively market your business in ways that work for you.
  • Maximize your time and take time for yourself when you are at
    your busiest
  • Set boundaries with clients and others
  • Create an intimate relationship (if that’s what you want)
  • Make it all happen.
  • Plus, seven keys to success from top-producing agents and a
    wealth of inspiring anecdotes and real-world examples.


Although written for practicing real estate agents, Beyond the Sale is applicable for other audiences, including therapists, attorneys, wealth managers and solopreneurs—anyone who wants to grow their business and also have a great life.

Join our Facebook group, Beyond the Sale—for Real Estate Agents, where you can connect with other agents (and us) to ask and answer questions on topics in the book. It is also a place for you to get support from us and from other agents throughout the country.

About the Authors

Jerri Udelson

Jerri Udelson has been called a “coaching pioneer and visionary.” She is one of the first one hundred people to be designated a Master Certified Coach by the International Coaching Federation. Jerri is the founder of International Coaching Week, now celebrated worldwide in countries as disparate as Kenya, India and the United Kingdom. She was recently named an RISMedia 2019 Real Estate Newsmaker for her contribution to the real estate industry.

Her coaching company, Entrepreneurial Coaching and Consulting, focuses on helping real estate agents, entrepreneurs and self-employed professionals grow their businesses quickly and strategically, while also creating lives they love outside of work.

Clients have called her “direct and insightful,” “terrific to work with,” “very caring and intuitive,” and “warm, fun to talk to, and non-judgmental.

Jerri has been a licensed real estate broker in Massachusetts for over twenty-five years. Prior to starting her coaching business she was a consultant to startups in Boston and the COO and CFO of a training company.

Jerri lives in Santa Fe, NM with her partner and their Siamese cats. She coaches worldwide, via phone, text and email.

Ken Tutunjian

Ken Tutunjian has been the vice president and manager of two Coldwell Banker Residential Brokerage offices in Back Bay, Boston, MA for more than two decades. He oversees 85 agents in the selling and renting of condominiums, townhouses and cooperatives in the luxury market. His specialty is working with developers in the areas of historic renovation and mid-rise new construction.

Ken is recognized by the agents and staff he manages for his approachable, yet direct, style, and for his kindness and caring.

As some of his agents have said, “He has always been there for me.” “He’s perceptive and intuitive; he’s not just a manager, he’s an advisor and coach.” “He’s been the most important mentor I have ever had throughout my entire sales career.”

Ken’s motto is, “Giving back is in my DNA, and nurturing Boston is an honor.” He is active on many local boards, including Community Servings and the Back Bay Association. Ken was recently appointed as a city commissioner on the Back Bay Architectural Commission.

Ken is a classically trained musician and a former museum curator. He lives in Boston’s South End.

Contact The Authors

If you want to learn more about real estate coaching or about business coaching, contact Jerri at

If you want to learn more about working as a Coldwell Banker agent, contact Ken at

If you want to find out about presentations, workshops and seminars with the authors, contact us at

“If we did all the things we are capable of, we would literally astound ourselves.”

— Thomas A. Edison



Happy New Year! Wishing you a joyous, prosperous, and peaceful 2021! Traditionally this is the time many of us make long lists of New Year’s resolutions. Often, however, only a fraction of these promises to ourselves is ever actually achieved. Instead of making the usual resolutions–which are often lists of obligatory “shoulds” and re-treaded plans that we really don’t feel like starting, much less …

Jump Start Your Business for 2021

Hello.  There are just two weeks before Halloween.  This is a great opportunity to  leverage this holiday to increase your contact with your sphere and with potential buyers, sellers and referral sources. Below are just a few ideas for projects you can do in the age of COVID.  (No trick-or-treating or parties, unfortunately! ☹️)  Please add your own to the mix. Send or drop  …

The Art Of The Pivot

It seems as though the word of the summer is “pivot” —meaning to twirl, swivel or turn.  In the context of the pandemic, pivot means to find new opportunities in new directions; to reposition yourself; and to adjust your marketing plans.   Many businesses have switched to contactless and virtual showings and closings, online meetings and trainings, social distancing, and the enhanced use of technologies …

How to Create Business During the Holidays Even Though You’d Rather Be Shopping, Eating, Drinking, or Relaxing!

Actually, You Can Do It All! By Jerri Udelson, MCC There are almost three weeks until Christmas and four weeks until New Year’s Eve.  For most real estate agents and other self-employed individuals, business slows down as people focus on preparing for the holidays or going on vacation. This is actually a great time to create business for 2020.  While most agents are in …

Happy Summer!

Oh my gosh!  Summer’s almost half-way over.  Now’s the time to take action to make your summer even better-‑more relaxed, more productive, more balanced, and of course, more fun.  Here are a few questions to point you in the right direction: What’s one change you can make that will have a major impact upon the quality of your life this summer?  It might be …

International Coaching Week April 29-May 5, 2019 – Celebrating 21 Years

Hello.  Next week is International Coaching Week, an event I created in 1999 to educate the public about the value of working with a professional coach. It is now being celebrated world-wide, including events in countries as disparate as Nigeria, India, and the United Kingdom. To celebrate the twenty-first annual International Coaching Week, I am offering Laser Coaching Sessions by telephone (at no charge) …

Doing the Essential

“The Key to Success?  Doing Less” is the intriguing title of an article in the “Wall Street Journal” (January 13-14, 2018).  In the piece author Morten T. Hansen touts the value of taking on fewer tasks—the ones most critical to your job or business—and eliminating the rest.  He suggests that rather obsess over numerical goals, the best performers ask:  “What value can I create?”  …

Five Days (and Four Ways) to Create More Time for Yourself

Day One: First, figure out what your personal “internal prime time” is–the time when you have the most mental clarity and energy. For many people it’s in the morning; for some, it’s late at night. It’s probably not after lunch. Write it down. Tomorrow we will do something useful with this information. Day Two: Now that you’ve determined your personal “internal prime time,” block …

Are You a Secret Agent?

Ken: An agent in my office was on the regional board of her college alumni association. The man sitting next to her at monthly board meetings for the past four years had turned to her and said, “I won’t be here next month. You won’t be seeing much of me as I’m selling my house and moving out of town.” The next day the …

Referrals: Ask for the Business

By Jerri Udelson and Ken Tutunjian, authors of Beyond the Sale—for Real Estate Agents—How to Create a Great Business and a Life You Love One of the best and easiest ways to grow your business is by cultivating referrals from past clients and customers, friends and family, real estate agents in other service areas, as well as other affiliated professionals (e.g., mortgage brokers, accountants, …